Greg Holder  asked 3 years ago

When writing articles or blogs, what do you use to come up with topics/titles? Just off the top of your head or do you ask what your audience want?

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Mike Sweeney Coach/Consultant @ Saber Coaching
1062 Views

I take 2 approaches. 

  1. Think like a comedian - start with what frustrates you to get the juices flowing.  If there is something that gets under your skin, follow it to get the juices flowing.  If I start writing about what frustrates me, good things usually come out once the words are flowing.
  2. Write about what people ask you about a lot - or what you see in the news.  Take a stand and let 'er rip.

Good luck! 

 Written 3 years ago
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Jill Ladd @ NOTTOT Ltd
1064 Views
I would just write whatever you feel like at the time or something a client or friend may have asked you because I expect lots of other people may have the same question ...


 Written 3 years ago
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huupe
1118 Views

Via Colm Fagan on Linkedin: As a non-blogger, but who has thought about blogging from time to time, the main thing that would motivate me is to feel strongly about something,  to have insights not available to others, and a conviction that the received wisdom was wrong, in overlooking or was being unaware of the significance of a key aspect or consequence.

 Written 3 years ago
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huupe
1125 Views

Via Jonathan Vernon on LinkedIn: Keep a daily journal, however brief, and that will give you ideas. Also, l screengrab stuff constantly and use Pinterest and StumbleUpon to 'back up' ideas: the problem then becomes making a choice about what to write about. Then the writing process itself, as you start to put thought down on paper you brain will invariably find something, so run with it (maybe deleting the first few sentences).

 Written 3 years ago
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huupe
1133 Views

Via Jayne Cravens on Linkedin:  I have a set purpose for my blog, and on the rare occasion that the folks I follow on Twitter or email newsletters I receive from a variety of nonprofits don't inspire me, I go through the Nonprofit Quarterly and similar publication's email updates and see what they are talking about. I usually have at least four blogs already written and scheduled for publication at any given time.

 Written 3 years ago
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Benedicta Banga Founder @ Gradstrategy
1139 Views

Hello Greg,

I use a mix of a topic generator or my own idea. Sometimes I will have discussions or answers from surveys or social listening that translate into a good blog. The best is to ask because that way you have content with consumers waiting for it not crickets.

 Written 3 years ago
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Jason Futers Founder @ huupe
1158 Views

Hi Greg

One common theme for anything I've read or written that was engaging or popular, whether it's an article, a proposal, or just a snippet of some type, is that you can sense where there is real passion for the topic. Writing about something that is really emotional or important to you can come across in a really engaging way. 

I think this also allows people to write about topics that are outside of their usual zone. This in itself can be engaging, particularly to your regular audience, as it immediately grabs their attention.

J.

 Written 3 years ago
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Bethany Carter Social Media Consultant
1185 Views

Hi Greg,

Firstly I would highly recommend creating a content calendar. Planning your topics and doing the research ahead of time takes the pressure off when it comes to writing, which can be enough of a challenge in itself. 

One of the tools I use is BuzzSumo, which can show you the most popular articles in your subject area. You can adjust the search query to show top performing articles for your search term over the last  24 hours, week, month, 6 months or year. This is one way to come up with ideas for content.

For writing copy and titles, this is a great article worth bookmarking: 189 Powerful Words That Convert.

Hubspot is another useful source of advice on this subject. Check out this article: How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist.  

Finally, it's definitely a good idea to ask your audience what sort of content they want from you. You can do this in person with clients you see, through your social media channels by asking questions, and also on your blog by asking readers to contact you. You are more likely to get responses if your questions are guided with options, instead of wide open. 

Hope this helps!

Beth


 Written 3 years ago
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